˹ըҡʹ

¹ǡѺõҴ ӹѡҹѭ ٻẺʹ RedOcean Strategy (ô ¹ ʵҵԨ) ǤԴͧ 2 ѡԪҡ W.Chan Kim Renee Mauborgne 繹ѡԪҡ÷ҧҹõҴ 繼ԴǤԴõҴ ФҨ ·ʹ 餹ԴԴӹѡҹѭ ⴴ˹ ҡáԨ ͧ觢ѹѹҧʹͧ˭ ੾㨡ҧا෾ سѧ͡ա ѺáԨ㹵ҧѧմ ҡسͧͷҧõҴ

ҧ§ҡا෾ ੾㨡ҧͧ áԨͧ͡ ا෾ ҷء͡ҡѹ ͧ觡觢ѹ ੾Фҹ

ѡѭ ѳԵ ͹ѡѭշúѭ ¼ҹҢͧáԨ ѺǤԴԴӹѡҹѭ ͧ˭੾㹡ا෾ ͧ¹ѡ ҡسͧͧʹҹõҴվ س㹵ҴҡӺҡҡ ǤѺԴǡԴ Ҵ ЫʹҹԤ 1 ʷ ԧ ҧ ԧǼշ

鹷ع ӹѡҹխ鹷ءѹ ͹ѺáԨ ·سҨ١Ҩҡ˹ ١Ҩͤسҧ سлеӹѡҹ١ʹ͢§ҹӺѭ иáԨٻẺáԨ 繵ͧս¢ سͧµͧ ¤ӹѡҹͶ Ҫվ СԨӹѡҹѭ ١Ҩ Դҡ 㨨ҡ١ҡ͹

ӹѡҹѭ㹡ا෾ RedOcean Strategy (ô ¹ ʵҵԨ) ʹ觢ѹѹʹ ͧ ͡Ѻ价ӧҹҹԴ Ѻ Blue Ocean Strategy (ô ¹ ʵҵԨ) դ ͡ӹѡҹѭԴ عҡѡ

͹Ѻ仺 ѭҷҧ سöҤ Фسѧ͡ʶҡҹԴس㹵ҧѧѴ ѡѭѧշ׹ҹͧسͧ ͧ˭ҧا෾

 

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